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4 Content Marketing Ideas for Your Small Business

The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way. But what, exactly, does content marketing mean? Literally speaking, content marketing can be defined as a...
Branding, Identity & Logo Design Explained

Branding, Identity & Logo Design Explained

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo...
Beginner’s Guide to Branding for Small Businesses

Beginner’s Guide to Branding for Small Businesses

What is Branding? Branding, put simply, is ‘the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.’ (Branding, Entrepreneur.com). But what else is branding? Branding differentiates you from your...