fbpx
Branding, Identity & Logo Design Explained

Branding, Identity & Logo Design Explained

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo...
Beginner’s Guide to Branding for Small Businesses

Beginner’s Guide to Branding for Small Businesses

What is Branding? Branding, put simply, is ‘the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.’ (Branding, Entrepreneur.com). But what else is branding? Branding differentiates you from your...