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Outdoor Signage Is Essential During Covid-19

Spread the Word (Not the Virus) Studies have shown, restaurants and businesses that use outdoor signage are more successful in attracting customers. So, in these uncertain times it’s important you make things as convenient as possible for potential buyers. You...
Signs Fort Myers

Signs Fort Myers

Signage is Something No Business Can Ignore In order to have a successful business(regardless of your industry), retailers and business owners need to have complementary signage to drive foot traffic. Signage helps businesses get noticed by locals passing by, whether...
Use the Summer Season to Re-Vamp YOUR Business

Use the Summer Season to Re-Vamp YOUR Business

Is Your Business’s Marketing Strategy This Creative? It’s official, the dog days of summer are now upon us. And even if your company is not a typically “seasonal” enterprise, it’s safe to say that we all experience a surge in business...
What’s in a brand?

What’s in a brand?

[vc_row css_animation=”top-to-bottom”][vc_column width=”1/2″][vc_column_text]There are several factors that play an important role in establishing your brand. When most people think of a brand, they usually think of elements such as logos and...
Branding, Identity & Logo Design Explained

Branding, Identity & Logo Design Explained

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo...
Beginner’s Guide to Branding for Small Businesses

Beginner’s Guide to Branding for Small Businesses

What is Branding? Branding, put simply, is ‘the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.’ (Branding, Entrepreneur.com). But what else is branding? Branding differentiates you from your...