What’s in a brand?

What’s in a brand?

There are several factors that play an important role in establishing your brand by using graphic design in Fort Myers, FL. When most people think of a brand, they usually think of elements such as logos and colors. However, there are several other components that...
Car Wraps Cape Coral

Car Wraps Cape Coral

An efficient and marketing savvy approach to increasing awareness for your Cape Coral business can be as simple as investing in a custom vehicle wrap and graphics. With custom graphic car wraps in Cape Coral you can transform your vehicle into a visual aid for your...
Why Blogging Is Big for Business

Why Blogging Is Big for Business

We get it. You’re busy, your company is busy, everybody is busy. Whether you’re the owner, the entrepreneur or the employee, there is probably a billion things you could be doing at any given moment. But one thing in marketing that has grown enormously in recent...

4 Content Marketing Ideas for Your Small Business

The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way. But what, exactly, does content marketing mean? Literally speaking, content marketing can be defined as a...
Branding, Identity & Logo Design Explained

Branding, Identity & Logo Design Explained

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo...
Beginner’s Guide to Branding for Small Businesses

Beginner’s Guide to Branding for Small Businesses

What is Branding? Branding for small businesses (or any company), put simply, is ‘the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.’ (Branding, Entrepreneur.com). But what else is branding?...