Direct Mailing Just Got Simplified!
You don’t need an expensive list, a costly postage permit, and you can target every single door in your neighborhood. That’s the beauty of the simplified Every Door Direct Mail® (EDDM®) service by USPS. At an astounding 18.3¢ per postcard, it gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail marketing. You don’t even need a mailing address.
Key Benefits of Every Door Direct Mail® (EDDM®)
- Small Business Price
With EDDM® you can mail your postcards and flyers for just 18.3¢. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
- Deliver BIG Postcard Sizes
The amazingly low price of 18.3¢ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines, you can send 8.5×11 postcards and larger for big impact postcards that stand-out in your customers mailbox.
- No Postage Permit Needed
Normally when sending direct mail campaigns, you would need an active postal permit which can cost as much as $450 just to open an account. With EDDM®, you don’t need one. USPS provides a special USPS/EDDM® Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM® mailers are mailed separately from the mass of “circulars” that people are not always fond of.
- No Mailing List Needed
Instead of printing names and addresses, EDDM® utilizes a “simplified addressing” format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
- Short-Run Mailing Campaigns
Create extensive local mailing campaigns or smaller mailing campaigns to test-the-water in your neighborhood. There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify is just 200 print pieces.
- Direct Mail Works For Your Business
Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.
Who is EDDM® for?
EDDM® is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It’s designed to get your marketing messages directly in the hands of customers – a low-cost way to tell people about your grand opening, your weekend sale, or your special offer.
EDDM® is particularly useful for local retail businesses and organizations that rely on walk-in custom and local business support.
This service is ideal for marketing:
- Arts & theater organizations
- Auto dealers
- Banks & insurance agents
- Community groups
- Dry cleaners
- Grocery stores
- Real estate agents
- …and all other local businesses
Every Door Direct Mail® (EDDM®) Products
We offer the most postcard products for your EDDM® promotions. The following products can be used to create successful EDDM® mailing campaigns:
- 6.5″x 9″ EDDM® Postcard Size
Compact-sized postcard – perfect for sales offers and discount mailers
- 11″x 6″ EDDM® Postcard Size
Long flyer shape for stylish landscape or long-portrait promotions
- 8.5″x 11″ EDDM® Postcard Size
Letter-sized-postcard – ideal for detailed sales messages, pamphlets, brochure mailers, and programs
- 8.5″x 14″ EDDM® Postcard Size
Large postcard size for sales events, openings, and high-impact promotions
Don’t Forget to Add an EDDM® Indicia to Your Mailer Design
Before presenting your mailers to the post office for EDDM® mailing, you will need to add a USPS/EDDM® indicia image and an ECRWSS address to your designs.
Here is how your EDDM® address notation should look: